AGILE AUSTIN

DISCOVERY PHASE

This stage allows me to ensure I'm on the right path prior to designing your brand. You'll find the creative brief and moodboard below.

MOODBOARD

Below is a moodboard showing you the design direction for Agile Austin.  Please consider the following when reviewing this moodboard:

1.  Are there any elements in the moodboard that do not resonate with your brand? Please explain how these elements don't meet your target market's needs.

2.  Which images best depict your brand, and why?

3.  Avoid feedback on specific colors at this stage, as this is just a preliminary research phase to better understand your brand.

Bold Statement Typography
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Austin Downtown Skyline
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Attention Grabbing Typography and Style
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Line Drawing Austin Skyline
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Austin Architecture
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Fonseca - Sans Serif Font
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Agile Austin 1
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Coworking - Coming Together
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Austin Margarita
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CREATIVE BRIEF

The creative brief allows me to better understand the objective behind your brand, and get inside the midset of your target audience. This outline serves as the foundation for the design moving forward.

BACKGROUND

At Agile Austin, we connect people and foster professional growth. We do this by hosting collaborative events, educating and enriching our community, and uncovering better ways to deliver and provide value.

OBJECTIVE

Building a healthy, vital, and growing community is a top priority for Agile Austin. We seek to support the growth of Agile practices in our community and beyond by supporting community building at the local level.

TARGET AUDIENCE

Professionals who want to learn, collaborate, network, and share with others who embody servant-leadership.

DISTINGUISHING CHARACHTERISTICS

  • Inclusive & Friendly

  • Leading the way

  • Welcoming

  • Bold

CREATIVE CONSIDERATIONS

  • Uplifting & Positive

  • Eye-Catching

  • Joyful

  • No Script Fonts

TONE

  • Welcoming & Inviting

  • Professional & Polished (without being too stuffy or "Corporate")

  • Clean, clear, reader friendly