BRAND IDENTITY DESIGN

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Imagine all the
possibilities
when you have
the right
brand identity.

A brand identity that powerfully and eloquently reflects your values, your mission, and goals. A collection of cohesive designs that deliver your message with impact and style. Stunning visuals that speak right to the heart of your ideal clients. In short, a brand you can be truly proud of... and in the words of one client, "It'll make it look like you have your sh*t together!"

 

What could that do for your business?

 

A stunning brand that is thoughtfully brought to life and a true reflection of your incredible business, is transformative. Your powerful logo, carefully selected fonts, a hand-picked color palette, tactile patterns and textures, and bespoke icons will all combine to create your beautiful brand's identity. They'll work together to engage and excite your existing customers, and attract and inspire new ones.

BRAND IDENTITY DESIGN PACKAGE

This package is a personal and thoughtful brand development experience for your business. You will work directly with Heather as we walk through the branding process from inspiration board to final concept and file delivery. This package includes a full brand design with a detailed branding presentation and revisions, if needed. At the end of this process you will walk away with a beautiful new brand crafted perfectly for you, print files for your necessary marketing collateral to let you hit the ground running and a Google Drive folder full of branded goodies to launch your new look. Most importantly, the confidence of having an end product that accurately and effectively communicates your brand's voice.
$1,750

What's included:

DESIGN CONSULTATION 
A Facetime/Zoom meeting or phone call so we can get to know you and understand your goals in working together.

​PREPARATION

Questionnaire and collaborative Pinterest board (a.k.a. the most fun homework ever!) 

MOOD BOARD 
A vision board that conveys the overall tone and aesthetic of your brand, to make sure we're all on the same page.

​COLOR PALETTE

The official color palette for your brand and corresponding color codes for consistency.

LOGO DESIGN

6 logo concepts are designed, from which you choose 2 or 3 to be developed. This package includes 3 rounds of revisions.

LOGO VARIATIONS

1 to 2 variations of your logo, often horizontal for web headers & signage, or round / square for social media profile pics.

BRAND FONTS

Different from your logo font, 2 to 3 typefaces (fonts) that you will use on all collateral for consistency.

BRAND ACCENTS

Varies from one brand to the next. Typically: patterns, textures, icons, or illustrations.

BRAND BOARD

All brand elements displayed concisely in a beautiful PDF for quick reference. 

BUSINESS CARDS (+$200 to include printing)

One set of luxury, 2-sided business cards. Various paper stocks and specialty finishes available.

DIGITAL MOCKUPS

Digitally rendered images of your new logo in use. Varies from brand to brand.

STYLE GUIDE

PDF that includes brand ‘rules’ with all the color codes, fonts and elements, plus mockups.

FILES

All files in their applicable formats (vector/EPS, PDF, PNG, JPEG) delivered via a Google Drive link.