grace coffee

LOGO DESIGN & BRANDING PHASE

OBJECTIVE & GOALS

Grace Coffee Community will be a mobile coffee trailer, providing coffee and beverage service at a variety of events, from weddings to football games, farmers markets to corporate events.

More than just ‘a great cup of coffee’ the central focus will be enhancing guests' environment through a warm, inviting, and hospitable beverage experience. Whether delighting brides, grooms, and wedding guests or reenergizing employees, Grace Coffee Community's goal goes far beyond just great coffee.

TARGET AUDIENCE

Event planners, coordinators, and customers. Example: football games, festivals, concerts, farmer's markets, weddings, and corporate events.

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Initial Project Sketches

PRIMARY & SECONDARY LOGOS

Grace Coffee needs a brand identity that clearly reflects what they have to offer clients and customers, establishing them as a go-to vendor for superior coffee, beverages, and service for mobile events like weddings, corporate events, festivals, and farmer's markets.

The primary logo is a mix of serif and script typefaces that put a new and modern spin on classic typefaces. It's modest and clean, yet unique. The logotype showcases a well-established and deeply-rooted tone, yet appears friendly, welcoming, and modern.

The secondary marks allow for diversity within the brand to be used throughout various brand components.

The typography pairs the same two fonts as the primary logo, maintaining continuity as well as a balance between both sophisticated + fun and timeless + modern.

Overall, the brand identity conveys an inviting and uplifting feel.