grace coffee

LOGO DESIGN & BRANDING PHASE

OBJECTIVE & GOALS

Grace Coffee Community will be a mobile coffee trailer, providing coffee and beverage service at a variety of events, from weddings to football games, farmers markets to corporate events.

More than just ‘a great cup of coffee’ the central focus will be enhancing guests' environment through a warm, inviting, and hospitable beverage experience. Whether delighting brides, grooms, and wedding guests or reenergizing employees, Grace Coffee Community's goal goes far beyond just great coffee.

TARGET AUDIENCE

Event planners, coordinators, and customers. Example: football games, festivals, concerts, farmer's markets, weddings, and corporate events.

20210617_103735[1]_edited.jpg
Initial Project Sketches

PRIMARY & SECONDARY LOGOS

Grace Coffee needs a brand identity that clearly reflects what they have to offer clients and customers, establishing them as a go-to vendor for superior coffee, beverages, and service for mobile events like weddings, corporate events, festivals, and farmer's markets.

The primary logo is a mix of serif and script typefaces that put a new and modern spin on classic typefaces. It's modest and clean, yet unique. The logotype showcases a well-established and deeply-rooted tone, yet appears friendly, welcoming, and modern.

The secondary marks allow for diversity within the brand to be used throughout various brand components.

The typography pairs the same two fonts as the primary logo, maintaining continuity as well as a balance between both sophisticated + fun and timeless + modern.

Overall, the brand identity conveys an inviting and uplifting feel.

Coffee

COLOR PALETTE

Cream
#fafafa

Cedar

marble

Stainless
steel

Ink
#000000

SYMBOLS & PATTERNS

pattern tile.png

APPLICATION

Photography, graphic elements and patterns are a unique opportunity to channel a brand's essence into something that will take the identity to the next level. Through this application, you can envision how the color, type, photography and logo all come together as a cohesive brand. These images are only mockups to help you imagine the brand in context.

The patterns can be used to create a cohesive look across all branded materials including the website or course-related items such as PDFs. The patterns can be used as an extra detail to make Grace Coffee's clients and customers take notice, and show Grace Coffee’s intentional attention to detail.

Overall, the Grace Coffee brand communicates an timeless and classic style with a fresh and welcoming tone.

Cup Mockup.jpg

DISTINGUISHING CHARACHTERISTICS

  • Warm and friendly

  • Classy, but not stuffy

  • Welcoming

  • Parisian

CREATIVE CONSIDERATIONS

  • Stylish, simple, and chic

  • Black and White

  • Classic and timeless

TONE

  • Warm and inviting

  • Professional and polished without being stuffy

  • Clean, clear, reader friendly