GRACE COFFEE COMMUNITY
This stage allows me to ensure I'm on the right path prior to designing your brand. You'll find the creative brief and moodboard below.
Below is a moodboard showing you the design direction for Grace Coffee Community. Please consider the following when reviewing this moodboard:
1. Are there any elements in the moodboard that do not resonate with your brand? Please explain how these elements don't meet your target market's needs.
2. Which images best depict your brand, and why?
3. Avoid feedback on specific colors at this stage, as this is just a preliminary research phase to better understand your brand.
The creative brief allows me to better understand the objective behind your brand, and get inside the midset of your target audience. This outline serves as the foundation for the design moving forward.
Grace Coffee Community will be a mobile coffee trailer, providing coffee and beverage service at a variety of events, from weddings to football games, farmers markets to corporate events.
More than just ‘a great cup of coffee’ the central focus will be enhancing guests' environment through a warm, inviting, and hospitable beverage experience. Whether delighting brides, grooms, and wedding guests or reenergizing employees, Grace Coffee Community's goal goes far beyond just great coffee.
Event planners, coordinators, and customers. Example: football games, festivals, concerts, farmer's markets, weddings, and corporate events.
Warm and friendly
Classy, but not stuffy
Stylish, simple, and chic
Black and White, maybe with a minimal pop of color
Classic and timeless
Warm and inviting
Professional and polished without being stuffy
Clean, clear, reader friendly