GRACE COFFEE COMMUNITY

DISCOVERY PHASE

This stage allows me to ensure I'm on the right path prior to designing your brand. You'll find the creative brief and moodboard below.

MOODBOARD

Below is a moodboard showing you the design direction for Grace Coffee Community.  Please consider the following when reviewing this moodboard:

1.  Are there any elements in the moodboard that do not resonate with your brand? Please explain how these elements don't meet your target market's needs.

2.  Which images best depict your brand, and why?

3.  Avoid feedback on specific colors at this stage, as this is just a preliminary research phase to better understand your brand.

Milk and Honey
Parisian Cafe
The Baguette Packaging
Black and White Tile
Saveur Sans Font
Parisian Girl With a Hat
Warmth - Filament Bulb
At the Wedding
Creme & Chocolate
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CREATIVE BRIEF

The creative brief allows me to better understand the objective behind your brand, and get inside the midset of your target audience. This outline serves as the foundation for the design moving forward.

BACKGROUND

Grace Coffee Community will be a mobile coffee trailer, providing coffee and beverage service at a variety of events, from weddings to football games, farmers markets to corporate events.

OBJECTIVE

More than just ‘a great cup of coffee’ the central focus will be enhancing guests' environment through a warm, inviting, and hospitable beverage experience. Whether delighting brides, grooms, and wedding guests or reenergizing employees, Grace Coffee Community's goal goes far beyond just great coffee.

TARGET AUDIENCE

Event planners, coordinators, and customers. Example: football games, festivals, concerts, farmer's markets, weddings, and corporate events.

COMPETITION

DISTINGUISHING CHARACHTERISTICS

  • Warm and friendly

  • Classy, but not stuffy

  • Welcoming

  • Parisian

CREATIVE CONSIDERATIONS

  • Stylish, simple, and chic

  • Black and White, maybe with a minimal pop of color

  • Classic and timeless

TONE

  • Warm and inviting

  • Professional and polished without being stuffy

  • Clean, clear, reader friendly